XP se torna investidora oficial da NBA

A XP Inc. anunciou, nesta terça-feira (2), mais uma liga esportiva parceira: a gigante norte-americana NBA.

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Em 2023, a XP firmou contrato com a NFL, liga esportiva profissional de futebol americano dos EUA.

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A parceria inédita consagrou a empresa como a primeira no Brasil a firmar contrato com a NFL.

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Através de um vídeo divulgado nas redes sociais da investidora, Lisandro Lopez, CMO da XP Inc., anunciou a parceria.

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“NFL e NBA, duas das ligas esportivas mais valiosas no mundo, agora na XP.

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Vem aí muitas outras oportunidades para a gente fortalecer a nossa marca e impulsionar o nosso negócio”, disse.

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Ainda sem maiores detalhes, as empresas adiantaram que “clientes XP terão acesso a experiências exclusivas,

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especialmente na NBA House, ativação que acontecerá em junho, em São Paulo, durante a final do campeonato”.

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De acordo com Lopez, a marca NBA tem “tudo que nós queremos construir em termos de aspiração, construção de marca, lifestyle”.

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